Book Marketing

Book Marketing

You’ve poured your heart and soul into your book, crafting every sentence with care and precision. Now that your masterpiece is finished, we want to ensure all your hard work pays off. Our expert book marketing services and vital marketing materials can help you get your book noticed by readers, media outlets, and new audiences.

 

How Our Book Marketing Process Works

Initial Consultation

Your journey begins with a consultation call with your dedicated publishing consultant. We’re not just interested in your book; we’re invested in your vision. By delving into your goals, genre nuances, target audience aspirations, and the essence of your creation, we lay the foundation for a marketing strategy tailored uniquely to you.

Material Creation

With insights gathered and a firm understanding of your goals, our creative artists roll up their sleeves to create eye-catching marketing materials for your book. This may include compelling book descriptions, intriguing press releases, and relatable author biographies that allow readers to get a better sense of where the book came from. Together, these materials go a long way to excite readers and media members alike.

Distribution and Promotion

Using a wide network of carefully selected media contacts, we promote your book to the right outlets and audiences, helping generate visibility, engagement, and buzz for success.

A Collaborative Approach to
Marketing Your Book

Marketing Copy

$399

  • Long and Short Back Cover Texts: We create two versions of the back cover synopsis to engage readers, one 250 words and another 75 words, depending on your needs and available space.
  • Online Book Description: SEO-optimized book descriptions designed for platforms like Amazon.
  • Searchable Keywords and BISACs: We help ensure proper categorization and discoverability with BISAC classifications and five relevant keywords.
  • Author Biography: An engaging author bio with a photo to help readers connect with you and your work.
  • Tagline Suggestions and Headlines: A list of catchy taglines and elevator pitches for use in social media, business cards, and promotional materials.
  • Professional Industry Insight: Access to decades of combined publishing experience.

Press Release & Distribution

The team will craft a targeted press release that effectively presents your book to the right media channels and helps spread the word. With over 780,000 media connections, there are strong opportunities to increase visibility and reach the right audience for your book.

  • 100 outlets — $899
  • 500 outlets — $1099
  • 1,000 outlets — $1199

Newswire Article

$1,299

This is a paid media article blast sent to hundreds of newsrooms for guaranteed coverage. We’ll help you reach dozens of local papers and online sites. Though we can’t guarantee which outlets will pick up the article, it’s very common for it to be posted on outlets like Yahoo News, local affiliates of Fox, ABC, and NBC, and hundreds of other high-traffic sites. After the article is published, we’ll provide a report detailing article placements, views, and clicks to your Amazon book listing.

Publishers Weekly Ad

The foremost authority in the book publishing industry, Publisher’s Weekly is a highly influential brand that can effectively signal boost your book. We’ll design a customized advertisement for your book for placement in an upcoming issue.
Choose one of three design sizes:

  • Whole Page — $3,200
  • Half Page — $2,300
  • Third Page Vertical — $1,800

Publishers Weekly Q&A

Get up close and personal with your potential readers, giving a sneak peek at your book with a professional Q&A style article with your author photo and book cover.

  • Whole Page — $3,800
  • Half Page — $2,800

Author Website

$1,799

A custom website for you and your published works. Includes:

  • An author biography section
  • A sales page linking to your book’s Amazon listing
  • A contact page
  • An editable blog
  • Other pages advertising the book (if needed)
  • Input in the design process

Marketing Package With Press Release

$1,999
  • Press release & distribution
  • Marketing Copy
  • 20 softcover books
  • 100 custom-designed postcards
  • 250 custom-designed business cards
  • 50 custom-designed bookmarks
  • 2 posters for book signings

Marketing Package With Newswire

$2,299
  • Newswire Article
  • Marketing Copy
  • 20 softcover books
  • 100 custom-designed postcards
  • 200 custom-designed business cards
  • 50 custom-designed bookmarks
  • 2 posters for book signings

Social Media Package

$1,800 – $2,200

Our social media service plans offer a comprehensive and strategic approach to establishing, growing, and sustaining your online presence. Designed to ensure consistent engagement and long-term brand development, these plans help authors connect with their audience and strengthen their visibility across various platforms. Services are available one-time or on a recurring monthly basis.

  • Five tailored content pieces
  • Two strategy session calls
  • In-depth social media audit
  • Performance review
  • Access to recorded calls
  • Dedicated support

Arbor House Publishing’s Book Editing Process

1

Experience and Expertise

With decades of experience and generations in the family business of publishing, we understand the challenges that self-published authors experience. Our expertise can guide you to the best solutions for your book, making certain that you and your book get the highest-quality book marketing services and guidance available

2

Customization

Books are not one-size-fits-all affairs. We make great efforts to hone in on your specific book marketing needs, your goals for your book, and the particular needs of your genre. We collaborate closely with you to ensure your book receives the proper marketing strategy.

3

One-Stop Solution

Not only do we offer book marketing for authors, but we also provide a range of other services for your book, from cover design to interior formatting. Streamline your journey through self-publishing and gain access to important self-publishing resources, all in one place.

4

Supportive Partnership

Authors who self-publish with us become part of a community of ambitious writers. We seek to build a long-term relationship with each author, providing unwavering support throughout the creative journey.